WHAT MAKES SHUDDER SCARILY SUCCESSFUL?

By Paul Joyce

If you love horror movies, you are certainly aware of AMC Network’s targeted streaming service SHUDDER. Shudder is a leader in a rich field of specialty streaming services whose objective is to not challenge Netflix, but to be an accompaniment to the streaming giant. Shudder focuses on offering content to audiences who crave deeper libraries of their favorite genres. In the horror space alone, there is Screambox, Full Moon Features, Midnight Pulp and FrightPix.

While services like Netflix and Amazon Prime try to include enough good content to satisfy everyone, Shudder survives in the way specialty stores survive. They need to know their audience well and give them exactly what they want. An example of Shudder’s customer knowledge is reflected in their subscriber data. The service reports a 50-50 split between men and women. While men gravitate toward slashers, women are more interested in supernatural titles. Shudder acknowledges that to maintain their domination of the market, they must offer a variety of horror subgenres. While some customers may avoid certain types of programming, they will certainly embrace others.

Recently, Shudder renewed a third season of the original series Creepshow, one of the streamer’s most successful endeavors. The company always seems focused on growth with more original movies, more original series, and a knack for offering undiscovered content that subscribers won’t find elsewhere.